NOC 2021 · 41402 · TEER 1
Business development officers and market researchers and analysts
Unit group 41402 of the National Occupational Classification, 2021 Version 1.0.
Check which category draws this code qualifies for
What this group covers
Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing and analytics firms and business associations or may be self-employed.
Example job titles
As Statistics Canada publishes them. Yours may be worded differently and still belong here.
- Aboriginal economic development officer
- advertising analyst
- agriculture and food sector development consultant
- agriculture and food sector marketing consultant
- agri-food sector marketing consultant
- analyst - market research
- area development officer - government
- business development officer
- business issues lobbyist
- category sales analyst
- commerce officer
- commercial development officer - government
- commercial research analyst
- community development consultant
- community economic development consultant
- community economic development officer
- economic development consultant
- economic development officer
- economic development officer - Aboriginal communities
- economic forecaster
- economic research officer
- industrial commissioner
- industrial development officer
- industrial development representative
- international development and assistance researcher
- international marketing specialist
- manufacturers' association analyst
- market analyst - non-financial
- market intelligence analyst
- market research analyst
- market research specialist
- market researcher
- marketing analysis specialist
- marketing analyst
- marketing analyst - non-financial
- marketing analytics analyst
- marketing data analyst
- marketing project officer - market research
- marketing research specialist
- marketing researcher
- mining industry development consultant
- northern development analyst
- northern development officer
- program delivery officer - business development
- program officer - international development agency
- regional development analyst
- regional development officer
- regional economic development agency officer
- regional industrial development officer
- rural development officer
- sales analyst
- small business counsellor
- tourism consultant - government
- tourism development officer
- tourism development officer - government
- tourism industry consultant
- tourism industry specialist
- tourism services coordinator - government
- trade promotion officer
- visitor interpretation services coordinator - government
What it pays, and where it is hiring
Job Bank publishes a wage estimate and a three-year employment outlook for each occupation, region by region. Both are below as published — where an estimate is missing from the source it is missing here too, because the alternative is inventing one.
Across Canada
$44.00 an hour
Low $27.64, high $69.23
Where it pays most
- Wood Buffalo--Cold Lake · Alberta$48.61
- Calgary · Alberta$48.38
- Red Deer · Alberta$48.38
- Toronto · Ontario$47.18
- Edmonton · Alberta$46.63
Economic regions only. A province’s figure is an average over the regions inside it, so including one would rank a province above its own best region and read as a finding.
By province and territory
| Where | Median hourly | Low to high | Outlook 2025–2027 |
|---|---|---|---|
| Newfoundland and Labrador | $39.44 | $31.25 – $59.74 | Moderate |
| Prince Edward Island | $37.00 | $19.00 – $48.08 | Good |
| Nova Scotia | $45.05 | $28.67 – $74.36 | Moderate |
| New Brunswick | $40.87 | $28.85 – $60.10 | Moderate |
| Quebec | $41.55 | $26.37 – $64.90 | Limited |
| Ontario | $45.64 | $30.00 – $71.79 | Limited |
| Manitoba | $33.84 | $27.40 – $72.12 | Limited |
| Saskatchewan | $41.00 | $29.00 – $65.38 | Moderate |
| Alberta | $48.38 | $28.85 – $72.12 | Limited |
| British Columbia | $45.00 | $22.00 – $64.00 | Limited |
| Yukon Territory | $47.95 | Not published | Moderate |
| Northwest Territories | $52.56 | $38.54 – $67.16 | Moderate |
| Nunavut | $51.64 | $38.34 – $67.92 | Limited |
By economic region
The 59 economic regions where Job Bank publishes a wage or a rated outlook, of 72.
| Where | Province | Median hourly | Low to high | Outlook 2025–2027 |
|---|---|---|---|---|
| Avalon Peninsula | Newfoundland and Labrador | $39.32 | $31.25 – $67.31 | Moderate |
| South Coast--Burin Peninsula | Newfoundland and Labrador | $41.02 | $27.81 – $55.40 | Undetermined |
| West Coast--Northern Peninsula--Labrador | Newfoundland and Labrador | $38.95 | $24.38 – $53.72 | Undetermined |
| Cape Breton | Nova Scotia | $40.42 | $26.17 – $56.19 | Moderate |
| North Shore | Nova Scotia | $41.80 | $27.24 – $58.29 | Moderate |
| Annapolis Valley | Nova Scotia | $40.44 | $28.35 – $55.98 | Moderate |
| Southern | Nova Scotia | $38.65 | $25.91 – $52.02 | Moderate |
| Halifax | Nova Scotia | $42.00 | $25.46 – $60.35 | Moderate |
| Campbellton--Miramichi | New Brunswick | $36.76 | $24.35 – $49.38 | Undetermined |
| Moncton--Richibucto | New Brunswick | $43.87 | $30.50 – $61.32 | Moderate |
| Saint John--St. Stephen | New Brunswick | $38.86 | $25.56 – $55.52 | Moderate |
| Fredericton--Oromocto | New Brunswick | $39.24 | $25.59 – $53.77 | Moderate |
| Edmundston--Woodstock | New Brunswick | $41.14 | $23.95 – $55.19 | Undetermined |
| Gaspésie--Îles-de-la-Madeleine | Quebec | $40.35 | $27.29 – $57.27 | Limited |
| Bas-Saint-Laurent | Quebec | $41.17 | $28.71 – $57.17 | Limited |
| Capitale-Nationale | Quebec | $39.58 | $26.93 – $56.23 | Moderate |
| Chaudière-Appalaches | Quebec | $40.24 | $28.01 – $56.89 | Moderate |
| Estrie | Quebec | $37.66 | $25.20 – $51.64 | Moderate |
| Centre-du-Québec | Quebec | $38.41 | $27.26 – $50.88 | Good |
| Montérégie | Quebec | $40.47 | $27.28 – $58.97 | Moderate |
| Montréal | Quebec | $43.41 | $30.77 – $73.08 | Limited |
| Laval | Quebec | $38.89 | $27.10 – $57.29 | Limited |
| Lanaudière | Quebec | $41.55 | $26.37 – $64.90 | Limited |
| Laurentides | Quebec | $38.61 | $26.64 – $54.52 | Moderate |
| Outaouais | Quebec | $42.79 | $30.00 – $64.90 | Limited |
| Abitibi-Témiscamingue | Quebec | $39.85 | $29.70 – $54.73 | Moderate |
| Mauricie | Quebec | $39.89 | $28.41 – $56.91 | Moderate |
| Saguenay--Lac-Saint-Jean | Quebec | $37.94 | $26.40 – $52.44 | Limited |
| Côte-Nord | Quebec | $37.96 | $27.45 – $51.27 | Moderate |
| Nord-du-Québec | Quebec | Not published | Not published | Moderate |
| Ottawa | Ontario | $41.54 | $26.67 – $120.19 | Moderate |
| Kingston--Pembroke | Ontario | $42.43 | $29.45 – $66.71 | Moderate |
| Muskoka--Kawarthas | Ontario | $45.15 | $29.64 – $69.08 | Good |
| Toronto | Ontario | $47.18 | $31.73 – $71.79 | Limited |
| Kitchener--Waterloo--Barrie | Ontario | $42.76 | $28.32 – $63.27 | Moderate |
| Hamilton--Niagara Peninsula | Ontario | $43.96 | $37.14 – $49.04 | Moderate |
| London | Ontario | $45.64 | $30.00 – $71.79 | Moderate |
| Windsor--Sarnia | Ontario | $40.67 | $27.16 – $62.56 | Moderate |
| Stratford--Bruce Peninsula | Ontario | $41.36 | $29.45 – $60.88 | Very limited |
| Northeast | Ontario | $42.46 | $28.09 – $62.34 | Moderate |
| Northwest | Ontario | $41.00 | $28.88 – $59.12 | Undetermined |
| Southeast | Manitoba | $36.76 | $25.23 – $52.00 | Undetermined |
| South Central | Manitoba | $37.92 | $27.10 – $55.63 | Undetermined |
| Southwest | Manitoba | $39.52 | $23.49 – $70.23 | Undetermined |
| Winnipeg | Manitoba | $40.77 | $30.29 – $83.16 | Limited |
| Regina--Moose Mountain | Saskatchewan | $40.00 | $29.00 – $65.38 | Moderate |
| Saskatoon--Biggar | Saskatchewan | $43.27 | $28.85 – $67.58 | Good |
| Prince Albert | Saskatchewan | $39.30 | $28.15 – $58.35 | Undetermined |
| Camrose--Drumheller | Alberta | $45.35 | $31.05 – $65.00 | Undetermined |
| Calgary | Alberta | $48.38 | $28.85 – $72.12 | Limited |
| Banff--Jasper--Rocky Mountain House | Alberta | $44.74 | $29.52 – $65.75 | Undetermined |
| Red Deer | Alberta | $48.38 | $28.85 – $72.12 | Undetermined |
| Edmonton | Alberta | $46.63 | $30.18 – $70.23 | Limited |
| Wood Buffalo--Cold Lake | Alberta | $48.61 | $35.21 – $79.44 | Undetermined |
| Vancouver Island and Coast | British Columbia | $42.12 | $26.63 – $62.94 | Limited |
| Lower Mainland | British Columbia | $45.00 | $22.00 – $58.97 | Limited |
| Thompson--Okanagan | British Columbia | $42.77 | $27.79 – $67.49 | Moderate |
| Kootenay | British Columbia | $43.42 | $30.05 – $62.85 | Undetermined |
| Cariboo | British Columbia | $40.32 | $25.75 – $56.13 | Undetermined |
Job Bank rates employment prospects for each occupation in each economic region from very good to very limited over 2025–2027, and says “undetermined” where it has not got enough to rate. It is an assessment of prospects, not a count of vacancies.
The estimates on this page come from Labour Force Survey (2023-2024) · Small Area Estimation (2024) · 2021 Census (2021).
Job Bank publishes an estimate for 24,364 of the 44,376 occupation-and-place pairs in this release. The rest are suppressed rather than modelled, and appear here as not published.
Wage estimates from the 2025 Wages release, revised 19 November 2025; employment outlooks from 2025-2027 Employment Outlooks - NOC 2021, released 8 December 2025. Both are updated annually. Estimates for different regions come from different surveys, so comparing two regions is exactly as sound as Job Bank’s own regional comparison and no more.
Source: Statistics Canada — National Occupational Classification 2021 V1.0; Employment and Social Development Canada — Job Bank wages; Employment and Social Development Canada — Job Bank 3-year employment outlooks. Data current as of 13 August 2026. NOC 2021 Version 1.0. The classification is versioned rather than dated — IRCC moved to it in November 2022, and a new version would be a new classification rather than an update.